Regarded as an elegant, talented, committed and pioneering individual, it was felt that Hugh Jackman represented all the attributes of the Montblanc brand.
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In January 2014, Montblanc announced that Hugh Jackman was to become their Global Ambassador. Use celebrity endorsementsĪnother strategy adopted by the brand was to use celebrities to invoke old-school glamour. Rather than focusing on selling pens, it focused on selling class, sophistication and the slow elegance of times gone by.Īll of its advertising campaigns are infused with the nostalgia of old-school cinema, while its website is absolutely stunning in its presentation, offering references to old Hollywood glamour to complement their line of beautiful products. To do this, the company shifted its focus. With the rise in technology, Montblanc understood the importance of rebranding itself to appeal to the modern market. Things have changed a great deal since Montblanc first launched onto the scene and today the company faces the enduring challenge of appealing to a market that doesn’t truly appreciate the value of a beautiful pen.
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The Montblanc Starwalker has the iconic Montblanc emblem floating in a transparent cap top. This pen has a black precious resin barrel with dark ruthenium-plated rings and clip. This is a great reinterpretation of the classic Starwalker design, inspired by the beautiful night sky. The best selling Mont Blanc pen is the Starwalker Midnight Black Ballpoint Pen.
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Montblanc luxury pens are the ultimate in writing instruments. A Montblanc pen is the ultimate executive gift and receiving a Montblanc pen is a great honour that your the gift recipient will never forget. To view our Montblanc pen options and Montblanc prices, click on one of the options above. Logo Pens is a premier supplier of Montblanc in South Africa.